Video Recruitment: Nearly everything you need to know

What is video recruitment (and why should you care)?

Video recruitment refers to using video interviews at any point throughout your hiring process. Why does video matter in recruitment? Seismic shifts are happening in the world of work; leading organizations across the globe are already realizing the benefits of using video interviews throughout their hiring process. Video is no longer just a nice-to-have—it’s an essential part of your recruitment strategy.

What is a video interview? It’s an interactive dialogue between at least two people that takes place remotely using video technology. Both the recruiter and candidate can participate in the interview from anywhere in the world using a desktop or mobile device with an internet connection, a camera, and a microphone. The two main types are pre-recorded and live video interviews—throughout this guide, we’ll be focusing on pre-recorded video interviews.

Video recruitment is on the rise not only due to technological advancements and workplace globalization, but also because personality rather than competence is now driving talent acquisition. In this ultimate guide, we’ll cover nearly everything you need to know about video recruitment, including the benefits, best practices, and practical tips to get started.

Video recruitment statistics

• Companies are 2.7 times more likely to improve their cost per hire using video interviews.
• Recruiting agencies report 800% more engagement with job postings that have a video embedded.
• 82.4% of candidates are satisfied with video interviews as a method.
• Job listings with videos get 34% more applications than listings without.
• 85% of recruiters spend 10 minutes or less reviewing one candidate’s video.
• Best-in-class companies are 61% more likely to use video tools for interviewing candidates compared to other companies.

How to use video interviews in recruitment

How do video interviews work? While you can use pre-recorded video interviews at any stage of the recruitment process, most hiring teams see the greatest benefits for applicant screening.